Session Title
Small is the New Big
Presenter
Joseph O’Sullivan, Ricardo Marquez, Intuit
Session Type: Activity
The era of large “one size fits all” software applications is dead. It’s assassins are a wave of small, “job based” solutions which present themselves as needed, are device agnostic and serve consumers in a more personal manner.
This session will explore the nature of consumer’s desire to complete discrete “jobs” versus “use applications”. We’ll argue that smaller, flexible, and recomposable solutions are better suited to solve these needs. Together, we’ll traverse the external landscape by reviewing trends and examining examples from a variety of industries. We’ll conclude with an exercise that promises to have you looking differently at your products and the new opportunities that live within it.
Biography
Joseph O’Sullivan is an Experience Architect at Intuit with over 20 years of Design Experience including Yahoo! and Wells Fargo.
Ricardo Marquez is a Senior Experience Designer currently designing award winning Mobile User Experiences for Intuit.
4 Comments
Sounds cool – what kind of exercise?
software as a service has been contributing to this horizon for several years. while it is agreed that smaller applications have been the direction development has moved recently, it might be suggested that developing a simplistic mechanism to allow users to design their own solutions ‘on the fly’ is the more realistic long term vision.
jakiamik
jakiamik,
The focus of the work that generated these findings was a project that challenged us to breakdown large scale applications into more “job-grained” solutions. We came away with a series of principles for identifying mini apps taking the POV of the end user. Our experience did not find user wanting to “design” solutions, but rather consume and utilize them. Thanks for our comments.
This sounds like a cool concept. How do you propose to divide the time between the talk and the activity?
Like Livia, I’m curious what kind of activity you propose as it isn’t clear from the summary.