Let’s face it, user research can be a total bore…especially for the research subjects. Answering numerous survey and interview questions can lull them to sleep. They are taking time out of their busy day to answer a slew of boring questions when they would probably rather be doing something else. As a result, the data we collect from existing techniques can be suboptimal…especially when the subject is disengaged due to the use of antiquated research methods.
So, I have developed a new user research technique that produces better results, because it engages research subjects in a fun and tactile game format. The game produces the same data points *and* the user’s relative preferences/priorities.
Research subjects like this method because:
* it is tactile
* it is a game
* it is not boring
* the supplies are edible
Attend this workshop and learn how you, too, can capture better data from your user research efforts…and eat sweets while you practice the technique. Candy, FTW!
Biography
Aaron Hursman specializes in user experience, interaction design, information architecture, enterprise & web content management, social networking, business intelligence, data visualization, and web application development. He has participated, advised, managed, and directed design research, design strategy, and design execution efforts as a consultant to Fortune 500 companies for over 11 years. Mr. Hursman has a long history of designing and developing user-focused solutions on enterprise platforms through the use of User Centered Design disciplines.
Activities
Sorting Skittles: A User Research Game
Session Title
Sorting Skittles: A User Research Game
Presenter
Aaron Hursman, Hitachi Consulting
Session Type: Activity
Let’s face it, user research can be a total bore…especially for the research subjects. Answering numerous survey and interview questions can lull them to sleep. They are taking time out of their busy day to answer a slew of boring questions when they would probably rather be doing something else. As a result, the data we collect from existing techniques can be suboptimal…especially when the subject is disengaged due to the use of antiquated research methods.
So, I have developed a new user research technique that produces better results, because it engages research subjects in a fun and tactile game format. The game produces the same data points *and* the user’s relative preferences/priorities.
Research subjects like this method because:
* it is tactile
* it is a game
* it is not boring
* the supplies are edible
Attend this workshop and learn how you, too, can capture better data from your user research efforts…and eat sweets while you practice the technique. Candy, FTW!
Biography
Aaron Hursman specializes in user experience, interaction design, information architecture, enterprise & web content management, social networking, business intelligence, data visualization, and web application development. He has participated, advised, managed, and directed design research, design strategy, and design execution efforts as a consultant to Fortune 500 companies for over 11 years. Mr. Hursman has a long history of designing and developing user-focused solutions on enterprise platforms through the use of User Centered Design disciplines.