Session Title
The Shin Bone’s Connected to the Subhead: Content Modeling for Fun & Profit
Presenter
Melissa Casburn, ISITE Design
Session Type: Activity
You’ve got content, and you bought a CMS. Now you’ve got to get the content into that CMS. What’s the big deal? You just move the old content over to the new pages, right? Wrong.
Done right, a CMS-driven site is built upon a well-planned content architecture with careful attention given to the structure, meta data and relationships between different content types. This process is called content modeling, and it’s an often overlooked part of the user experience and strategy.
This session will let you get your hands dirty exploring the art and science of content modeling. Develop content models based on user scenarios. Define and classify CMS-friendly content that can be retrieved, re-used, and re-mixed for different audiences and locales. Learn how to put your new skills into practice when you get home.
Biography
With 13 years of experience as a web strategist, information architect, interaction designer, project manager, and instructional designer, Melissa can get a lot done in a day. Comfortable in both corporate and agency environments, she helps much-loved companies (such as MTV, Zipcar, Oregon Food Bank, The Pampered Chef, and Comcast) add stickiness to their sites. She’s good at spreading the love too, creating experiences that inform, connect, and empower users.
As the Director of User Experience for ISITE Design, Melissa leads a team of web strategists, user experience architects and content experts whose focus is helping clients create and protect their competitive advantage online. Outside the office, she’s the co-founder of the UX Book Club’s Portand chapter, and recent speaking engagements include WebVisions 2009 and UPA 2009. She holds an MBA from University of Oregon.
One Comment
I would love to see this presentation. I’ve given a few talks on content modeling as well. I’d be interested in seeing how you educate clients on the value of content modeling.