Social Interaction Design offers a user-centric approach to social media: how it’s used, by whom, for what, and how individual user experiences lead to social practices. This session will provide an overview of key concepts and insights, drawn from a multi-disciplinary reading of the field. We will review a number of approaches taken to social media design, and survey their core differences.
After laying out basic principles and placing them in the context of other design theories and approaches, we will look at the specific features of social interaction design. These will include user centricity, social competencies of users, action models, activity models, conversation models, and social practices. We will then also look at some common social media tools and applications, and the practices they have established and which present interesting opportunities and challenges for designers.
Biography
Adrian Chan has been an independent producer, developer, and consultant since 1993, engaged first in multimedia, then web development. He has been consulting to social media companies for the past four years and has in the past three years been developing concepts and approaches to social media he calls “social interaction design.”
While many in social media build applications for reasons provided by business or industry opportunities, the user experience design field is in ways lacking a clear framework for user-centric social media design. This presentation/discussion will be intended to move dialog forward around both theory and practice.
Discussions
Social Interaction Design: Core Concepts
Session Title
Social Interaction Design: Core Concepts
Presenter
Adrian Chan, gravity7
Session Type: Discussion
Social Interaction Design offers a user-centric approach to social media: how it’s used, by whom, for what, and how individual user experiences lead to social practices. This session will provide an overview of key concepts and insights, drawn from a multi-disciplinary reading of the field. We will review a number of approaches taken to social media design, and survey their core differences.
After laying out basic principles and placing them in the context of other design theories and approaches, we will look at the specific features of social interaction design. These will include user centricity, social competencies of users, action models, activity models, conversation models, and social practices. We will then also look at some common social media tools and applications, and the practices they have established and which present interesting opportunities and challenges for designers.
Biography
Adrian Chan has been an independent producer, developer, and consultant since 1993, engaged first in multimedia, then web development. He has been consulting to social media companies for the past four years and has in the past three years been developing concepts and approaches to social media he calls “social interaction design.”
While many in social media build applications for reasons provided by business or industry opportunities, the user experience design field is in ways lacking a clear framework for user-centric social media design. This presentation/discussion will be intended to move dialog forward around both theory and practice.