An overview of UX Design Deliverables and Processes

Session Title

An overview of UX Design Deliverables and Processes


Peter Boersma,

Session Type: Presentation

“In theory, theory and practice are the same. In practice, they are not.” (Albert Einstein)
User Experience and User Centered Design theories say you should (1) analyze all requirements, (2) design the whole experience iteratively, and (3) evaluate early and often. In practice a marketing firm may have done the user research, the client has a concept in mind that she simply wants to see designed, and your project manager assures you “there is no time to evaluate”.

So, what do designers do in practice? Peter will show how his experience with large web design projects does not match with the theory at all. He will explore what other skills a designer needs, including business insights and usability testing savviness, by showing real-world deliverables and design process models.


Peter is the senior interaction designer at where he designs online environments, mostly for financial institutions, housing corporations, and publishers. He loves design processes and patterns, and has published and spoken about the topic at local, national and international conferences.
Peter was involved in the organization of CHI conferences, IA Summits and three Euro IA conferences. He is a former Director of the IA Institute and organizes local IA/UX Cocktail Hours. For more information about Peter, please visit


  1. Posted September 21, 2009 at 5:17 pm

    Too basic, too web-centric and not focused on interaction design enough. Sorry Peter…

  2. Posted September 22, 2009 at 9:42 am

    No need for apologies, Dan, if you can answer me this: What’s wrong with basic, what’s wrong with web-centric, and what’s wrong with looking beyond the strictest definition of interaction design?

    Not to disrespect these individual presenters (hi!) but:
    - How is Dave Malouf’s “Foundations of Interaction Design” from last year ( not basic?
    - How is Leisa Reichelt’s “The redesign” ( not web centric?
    - And how is Marc Rettig’s “How to Change Complicated Stuff (e.g., the World)” ( strictly about interaction design?

  3. Posted September 26, 2009 at 5:11 am

    I have to agree with Peter here. What’s wrong with a few 101 sessions. How quickly we forget that there are a lot of IXDs just starting out here.. they need to learn too.

  4. Posted September 28, 2009 at 6:10 pm

    Because there are many basic UX conferences. If it was basic and focused on interaction design, it would be one thing (like Dave’s from last year). If it was web centric, it would be one thing (like Leisa’s case study). But the combo of basic, one medium, and not focused on IxD that I was objecting to. This would be a great talk at SxSW or WebVisions.

    As for Marc’s talk, well, that was a keynote. Different rules apply. :)

  5. Mairi Willis
    Posted September 28, 2009 at 8:26 pm

    Actually Peter, your Agile stuff is better… and more ‘what to do’. For practitioners it’s more relevant. It was what was missing from this wknds presentations. I had people comment in general about that. No ‘take aways’. I personally deal w/ a lot of OOTB that needs to be fully customised… Internal SAP, HR, etc… giant global. No one ever covers… hmmm…