Analogies for understanding service design: restaurants!

Session Title

Analogies for understanding service design: restaurants!


Thomas Stovicek

Session Type: Presentation

We’ve all had good and bad experiences when eating out, right?

Let’s use those experiences to gain a better understanding of what service design can be. We’ll explore examples of high-end and low-end restaurant experiences and compare those to digital product and service experiences. By using this analogy we should be able to look at the design goal from a different angle and see something that wasn’t there before.

We’ll look at the similarities and inevitable differences, gather inspiration and discuss what can be learned in order to frame design problems differently.


Thomas has worked for over 10 years in the field of interaction design and with it come a broad range of experiences and learning to draw from: delivering product for millions of user at Microsoft, researching future device concepts at Nokia, creating efficient design for expert network engineers at Nortel and most recently creating compelling user interfaces for Blackberry users.

Thomas has a Bachelor of industrial design from Carleton University, and a Masters in Interaction Design from the Interaction Design Institute Ivrea.


  1. Posted September 21, 2009 at 4:52 pm

    have you watched the British version of Ramsey’s “Kitchen Nightmares”? it is an amazing analogy for any user-centered business design.

  2. Thomas
    Posted September 24, 2009 at 7:44 pm

    I’ve seen the American one – not sure how different it is – but I agree