Beautiful Faces: Typography in UI Design
Mick Winters, Winters Interactive
Session Type: Presentation
“Which font should we use?” is a question that should never cause a frown when posed, though it too often does. Instead, consider asking “how will the typographic hierarchy we craft for our UI enhance usability and communicate our brand’s core values?” to change the expressions in the room from bewildered grimace to starry-eyed wonder at the possibilities to explore.
Understanding how to combine typefaces, sizes, colors, text decoration and other typographic style choices in user interface designs will help you earn a smile from the most novice user and the most hardened client.
Mick Winters is a freelance User Interface (UI) Designer and Interactive Art Director based in Atlanta, Georgia. Mick is also an adjunct professor at the advertising school The Creative Circus where he teaches typography, layout, grid systems and visual design to budding creative professionals.
After seven years of working as a Graphic Designer and Art Director in advertising agencies and in-house at two Fortune 250 corporate communication departments, Mick cut his teeth in User Experience and Interaction Design working on industry leading job search site CareerBuilder. In the past five years, Mick has designed dozens of marketing Web sites and SaaS applications with a sharp focus on communicating user-centric brand experiences through typography-based interaction.
Oops… I see a couple of typos in my listing here: 1) missing quote marks at the start of the session details, and 2) I’m an “adjunct” professor. LOL, I’ve always been better at typography than typing.
Thank you, Bill!
Yes please. More type.
Agreed. I’m looking forward to this, Mick.
I would definitely attend this. The content would certainly help with client interaction but I’d also be interested in any info that helps ensure type is appropriately considered throughout the design process–and understood by all design team roles.
Typography is often not given the emphasis that it really needs as it can make or break the design. I really look forward to this session.