Consider the Product

Session Title

Consider the Product


M. Jackson Wilkinson, Viget Labs

Session Type: Presentation

More and more user experience practitioners are finding themselves at the forefront of the planning process, developing and prioritizing requirements for large portions of a product. While this is often a great match, there are aspects of effective product design that aren’t receptive to a perspective singularly focused on the user. Jackson’s session will be a whistlestop tour of considerations throughout the product design process — including systems thinking, feature planning, business models, and the product concept — and how you can best leverage your skills to create cohesive, effective, and successful products on the web.


M. Jackson Wilkinson has been working on the web for nearly 15 years as a designer, developer, and now UX Strategist with Viget Labs, where he leads up the product design, interaction design, user research, and information architecture processes for startups and traditional businesses. Whether it’s been for startups like Mixx and RateItAll, or for established organizations like PBS and National Geographic, his clients have benefited from engaging cohesive experiences throughout their product.

As organizer of Refresh DC, the DC Design Talks, and a board member of the Art Directors Club of Metropolitan Washington, Jackson is one of the leading cultivators of the booming Washington, DC web community. Jackson writes the occasional inflammatory essay on his personal site, Jounce, and earned his degree cum laude from Bowdoin College in Music and Philosophy.

One Comment

  1. Posted September 15, 2009 at 11:51 am

    This sounds like a great balance to what will surely be a user-focused program, especially if it includes plenty of practical examples. I’d love to see this presentation.