Design Thinking at Scale

Session Title

Design Thinking at Scale


Joseph O’Sullivan, Intuit

Session Type: Presentation

Design Thinking had received a great deal of press over the years for its ability to transform the way in which companies innovate. Too often the examples sited are those of a handful of design consultancies and a few corporations. This talk will cover the current state of the 3 year journey of Design Thinking at Intuit.

We will cover the details of how we are embedding Design Thinking into the ethos of the company culture and driving product innovation.


Joseph O’Sullivan (Principal Designer), Wendy Castleman (Research Scientist), and Suzanne Pelican (Principal Designer) are “Innovation Catalysts” responsible for the creation, execution and success of the Design Thinking Initiative at Intuit.