Forces for Good: New Designing Thinking for Humanity

Session Title

Forces for Good: New Designing Thinking for Humanity


Aynne Valencia

Session Type: Presentation

How can we get people to interact with each other and not their stuff.

The cognitive load we as humans face everyday is much more complex than ever before. We have gone beyond information & beyond virtual social interaction. We will explore the next wave of digitally enabled experiences that enable wayfinding through data to infuse meaning, emotional & visceral relevancy.

Themes we will explore:
Community communications
Social Interaction (particularly in the context of design for social mobile


Aynne Valencia is a Product Strategy and Design Consultant based in San Francisco. Most recently, Digital Product Design Director at AKQA, Aynne has over 11 years digital design experience. Her experience included: User Experience Design at Yahoo! and Lead Product Designer at Microsoft. Before turning her attention to interaction design, Aynne was an Art Director and Graphic Designer.

She is an advocate for contextual, collaborative design and employs user-centric process methodologies. She has lead multi-disciplinary teams to deliver simple, elegant and innovative solutions for her clients. She has crafted breakthrough, award winning cross-platform experiences such as mobile sites and alternate reality games. She specializes in creating next-gen products that center around social interactions and mobility. She has designed interfaces for multi-touch screens, websites, mobile devices and software.

Aynne actively contributes to the user experience community through speaking engagements, panels and reviewing papers for conferences and is currently serving as Local Leader for the San Francisco Chapter of the Interaction Designers Association (IxDA).