Into the Abyss: Navigating The Transition to Agile

Session Title

Into the Abyss: Navigating The Transition to Agile


Jeff Gothelf,

Session Type: Presentation

As more and more organizations take to Agile as their preferred development methodology, more UX practitioners are being asked to work within that framework. There are many ways to incorporate these two seemingly foreign practices. This discussion will walk through how the UX team at took on this challenge, planned ahead, forged their own UX/Agile vision and came out (relatively) unscathed and successful on the other end.


Jeff Gothelf (@jboogie) is currently the Director of UX at where he is tasked with leading a cross-functional team of designers, IxD’s and copywriters while also driving a vision for the evolution of the various products offered there. Prior to TheLadders, Jeff led an Interaction Design team at Publicis Modem in NYC focused primarily in the pharmaceutical sector. He’s also held design leadership/management positions at WebTrends in Portland, OR and AOL in Dulles, VA.

The products Jeff’s designed over his career have been used (successfully) by millions of people across the globe. His design passions lie in three words: elegant, efficient and sophisticated.

Also, he’s a pretty funny guy. See?

One Comment

  1. Posted October 1, 2009 at 5:22 pm

    too general. everybody is claiming to have Agile-UX insights. would want to know a few key teaser insights to get me to come.