IX Design for Social Networking and Collaboration

Session Title

IX Design for Social Networking and Collaboration


Scott Rummler

Session Type: Presentation

Many companies have had trouble getting real value out of social networking applications. In addition, next-generation social networking applications will involve deeper collaborative capabilities than twitter or Facebook. Successful designs will rely on interaction design to create the context that makes these communities work.

Several key social networking and interaction design principles can be applied to applications addressing some of the major challenges facing the country today: financial markets, insurance, and healthcare.

Specific examples will be presented.


Scott Rummler is a user experience, IA, and interaction designer with experience at major interactive agencies and corporations. He has an MLS, MFA, Comp Cert, and did a Merrill Lynch internship. He has a new book out this month: Collaborative Technologies and Applications for Interactive Information Design: Emerging Trends in User Experiences (available on Amazon).