Selling UX

Session Title

Selling UX


Daniel Szuc, Apogee Usability Asia Ltd

Session Type: Presentation

Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.

What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?

This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.


Daniel Szuc is Principal Usability Consultant at Apogee, a usability consulting Services Company based in Hong Kong. Dan previously worked on a usability team for Telstra Australia and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, New Zealand and Japan. He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia.

One Comment

  1. Lori W. Cavallucci
    Posted September 29, 2009 at 10:59 am

    I’ve realized lately that I am not always selling the User Experience part of what I do effectively. Right now, this topic would be very useful for me and I’m sure, many others.