Tall, Opinionated, and Highly Search-Optimized
Jennifer Dubernas-Barton and Carl Collins, HUGE
Session Type: Presentation
Have you ever asked the question, “What’s all this content we produce really for? Is it saying anything original?” Is it inspired? Is it taking off? Never mind whether it’s factual, proper or appropriate: will it grab the attention of a busy world?
In other words, does your content have an opinion?
Persuading clients, managers, editors, or other stakeholders to be comfortable launching “opinionated” content might sound like the task of Sisyphus–but it’s a critical part of the user experience and one of the more satisfying parts of our jobs. In our experience, the magic of content strategy can help any company or product can find its voice. We’ll look at examples of successful, “opinionated” content and sites-things we often run through with our clients at HUGE in order to build consensus. We’ll demonstrate how we get traditional writers, editors, interaction designers and content strategists to work together negotiating the issues and producing successful products.
Jennifer Dubernas-Barton is a 6’2″ senior interaction designer at HUGE in Brooklyn, NY. She has been data wrangling for 10+ years coast-to-coast. She often requests clients that have large-scale sites and require new CMS systems. When not heads down, she is either on a plane traveling the world, gaining new experiences or baking cupcakes for the office. Jennifer has a Masters in Human Computer Interaction from DePaul University.
Carl Collins is a 6’4″ interaction designer (and sometimes content strategist) at HUGE in Brooklyn, NY. He loves nothing so much as working to help clients understand what the web means to them. Carl has a Masters of Science in Information from the University of Michigan.