The science of design: What we can learn from Human Factors

Session Title

The science of design: What we can learn from Human Factors


Ash Donaldson, Produxi Consulting

Session Type: Presentation

Interaction design and user experience design are constantly breaking new ground; exploring new areas; and adding value to weird and wonderful industries. We go to design conferences and speak with other creative people, but what about the other side of design? The science of design?

Human Factors is a scientific discipline that applies psychology to the design of systems. It’s been evolving since the early 40′s. Many of the challenges we face each day have already been overcome. Many of the industries we’re entering have already been conquered. What can we learn about design from this science?


Ash Donaldson is a freelance user experience designer with a background in human factors, design, and psychology. He has spent 14 years designing systems to ‘fit’ the way people think and behave.

Ash helps write the international standards, has chaired academic conferences, led industry groups, and been an expert witness in federal court for human-centred design. Although often overseas, he lives mostly between Brisbane, Sydney, and his MacBook Pro.

One Comment

  1. Posted September 16, 2009 at 2:21 pm

    This presentation would be a wonderful complement to the discussion I’ve proposed, (Re)Designing Researcher-Practitioner Interaction. I would love to see them both accepted with this one scheduled first.