Why my next UX hire will be Don Draper: What the TV show Mad Men can teach us about interacting with our clients.
Dwayne King, Pinpoint Logic
Session Type: Presentation
Mad Men, a series on AMC about a mid-century ad agency provides lessons on soft skills for the user experience practitioner, including usability folks. The lead character, Don Draper, is skilled at leading, understanding and selling. This talk is a light case study surrounding the non-tactical skills needed to succeed in our field.
Dwayne is a leader in design of information solutions and products. Since 1995, he has led teams and designed elegant interfaces to complex systems for world-class clients including Stanford University, Cisco Systems, The Army and Boeing. Dwayne is a skilled architect, team leader, and innovator.
He has managed a team of user experience designers and strategists (agency side), for the last 8 years. He found that the growth limiter for career advancement isn’t as often the hard skills advancement, but the soft skills. Watching Mad Men and the interactions he noticed that much of what the main character addresses in the ad world translates directly to the UX world in selling our solutions.