(Insert Job Title Here): Why you should ignore your title and just do the right thing
Abby Covert, Draftfcb
Session Type: Presentation
Over the last few years, the experience-design community has trended from generalists to specialists and back again. We fight over the words on our business cards. We call ourselves Experience Architects, User Experience Advocates, Experience Evangelists — basically, any pithy little title we can cram the word “experience” into.
But let’s take a moment to step away from this competency-eye view. Is the energy put into fine-tuning our professional identities killing our collaborative spirit?
This session explores our roles and the ways in which they work as part of a larger, unified effort.
Sound a bit like a manifesto? Perhaps. Ideas to explore:
* We are all creators — in this case, of websites.
* Pushing each other is not disrespectful.
* There’s a little Subject Matter Expert in all of us.
* Anyone can do documentation. Really.
* Stop protecting your sandbox. Share your wealth.
Having worked in the design field for eight years, Abby specializes in user-experience planning and information architecture. She develops user-experience strategy for clients ranging from consumer goods to healthcare.
Prior to her current role at Draftfcb, Abby helped create a user-experience practice for a strategic healthcare-marketing firm. She has also worked as a consultant in creating optimal user experiences while implementing Microsoft technology for large enterprises. Early in her career, she was a key member of a team charged with innovating a new set of HR self-service web applications for Fidelity Investments. Some of Abby’s past clients include Kraft Foods, Bank of America, The Hartford Insurance, BlueCross BlueShield, PricewaterhouseCoopers, the United States Postal Service and Home Depot.
Abby has a dual degree in Multimedia Studies and Graphic Design from Northeastern University and volunteers at the Information Architecture Institute. When she’s not working, she’s riding her bicycle around Chicago.