Yours, Mine, and Ours: A Content Strategist and Interaction Designer Collaborate
Margot Bloomstein and Jeanne Turner, ISITE Design
Session Type: Presentation
Over the past 10 years, the nature of teamwork in web delivery has evolved — and so have our roles. Today, the tightly controlled fiefdoms of big agency consulting are irrelevant and impractical. Today we benefit from freely sharing ideas, document ownership, client interactions — both the result and driver of multiple disciplines collaborating in a shared space. In this session, we’ll explore approaches to collaboration that can help today’s interdisciplinary teams, especially with regard to the relationship between content strategy and interaction design. In the land of nomenclature, taxonomy, and calls to action, who owns client relationships, research processes, and deliverables? How can we together meet clients’ needs and budgets? We’ll detail examples of how we’ve collaborated on projects to incorporate the unique skills both team members bring to great design.
Margot Bloomstein is a content strategist at ISITE Design in Cambridge, Massachusetts. She focuses on crafting brand-appropriate user experiences to help clients effectively engage their target audiences and project key messages with consistency and clarity. Her experience encompasses a range of industries and both traditional and social media. A participant in the inaugural Content Strategy Consortium, she speaks regularly on the evolution of content strategy within interactive agencies, and authored the August 2009 article in A List Apart on how to make the case for content strategy. She holds a BFA in Communication Design from Carnegie Mellon University.
Jeanne Turner is an information architect at ISITE Design in Portland, Oregon. At ISITE, Jeanne conducts user research to understand the needs and goals of people in a variety of target audiences — such as academic researchers trying to peruse colleagues’ working papers and restaurateurs eager to source food from local farmers. She applies that understanding to the design of thoughtful and appropriate interactive experiences. Outside of ISITE, Jeanne coordinates lectures and workshops as the leader of IxDA Portland. She has a degree in Computer Science with a focus on human-computer interaction from the University of Hawaii.